Huse Segway
EV Automotive
Web design
Growth Marketing
India
2022
As the official reseller of Segway in India, Huse Segway views the current electric scooter and kickscooter market in India with both excitement and a realistic understanding of the evolving landscape. The Indian market for electric scooters and kickscooters is currently experiencing a robust growth phase. Huse Segway is optimistic about the future of the electric scooter and kickscooter market in India. We believe that the confluence of environmental concerns, rising fuel costs, and the need for efficient urban mobility solutions will continue to drive significant growth. As the official reseller of Segway, combined with Huse's understanding of the local market, they are strategically positioned to be a key player in this exciting revolution, offering reliable, safe, and technologically advanced personal electric mobility solutions to the Indian consumer across the nation.
Summary
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Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
Challenge
While the market holds immense potential, there are challenges:
Price Sensitivity: A significant portion of the Indian market is price-sensitive. Competing with very low-cost alternatives remains a challenge, requiring us to clearly communicate the value proposition of Segway and Huse products in terms of quality, safety, and longevity.
Infrastructure Development: The charging infrastructure for electric vehicles, while improving, still needs further development, particularly for electric scooters with larger batteries.
Awareness and Education: Educating consumers about the benefits and safe usage of electric kickscooters and scooters is crucial for wider adoption.
Solutions
BS Consult employed a holistic, data-informed approach to media channel strategy, focusing on:
Understanding the Target Audience Deeply: Using data to tailor messaging and channel selection.
Optimizing the Entire Customer Journey: From awareness to advocacy.
Prioritizing Measurable Results: Tracking KPIs and continuously optimizing campaigns for ROI.
Building a Sustainable Growth Engine: Focusing on long-term customer relationships and brand loyalty.
By implementing these strategies across various digital and potentially some innovative channels, BS Consult would aim to help Huse Segway overcome the challenges of the Indian EV market and achieve sustainable growth.
Results:
300+% growth in leads and enquiries
3X higher conversion rate
27% Y-O-Y Growth over the last 3 years
